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      講座:How Does Incidental Exposure to Visual Glitches Shape Marketplace Morality?

      發布者:營銷系    發布時間:2020-10-21

      題 目:How Does Incidental Exposure to Visual Glitches Shape Marketplace Morality?

      嘉 賓:Xiaojing Yang, Associate Professor, University of South Carolina

      主持人:才鳳艷  副教授 上海交通大學安泰經濟與管理學院

      時 間:20201118日(周三) 10:00-11:30

      地 點:ZOOM會議(校內師生如需會議號和密碼,請于1117日中午12點前發送電郵至 marketing@acem.sjtu.edu.cn獲取) 


      We examine how incidental exposure to visual glitches influences consumers’ subsequent, unrelated moral judgments in the marketplace. We found that exposure to visual glitches instigates a need for correction, which in turn evokes harsher judgments on morally ambiguous consumption behavior (e.g., ward-robing) and questionable business practices (e.g., using excessive resources), more unfavorable attitudes toward brands with problematic corporate social responsibility records.


      Xiaojing Yang is an associate professor of marketing at the Darla Moore School of Business, University of South Carolina. He holds a Ph.D. in marketing from the Kelley School of Business, Indiana University. Xiaojing conducts research on various topics concerning marketing practices and consumer psychology, including creativity, visual marketing, and social influence. Xiaojing’s recent research has appeared in journals such as Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of the Association for Consumer Research.